See how strong your brand is, and what your marketing is doing to it.

We never collapse a result to one number and hide its margin. Every signal carries its confidence: the sample, recency and consistency of the evidence behind it. Impact's Bayesian model goes further and gives you the estimate, the range, and how much of that range your data actually supports. A wider range means a more cautious move, and that's priced into every recommendation and into scenario planning. Thin evidence is flagged, never smoothed over.

We treat it as an emerging signal, not a settled KPI, and we say so. We show where AI represents you: whether ChatGPT, Claude and Google’s AI mention, rank and recommend you when buyers ask, because more of them now start there. We don’t claim a fixed link to sales, and LLM answers shift with each model update, so it’s an early-warning indicator to watch, not a number to game. It sits alongside salience and distinctiveness, which have decades of evidence behind them.

Surveys are commissioned with real respondents through Cint, a major respondent marketplace, with questions customised to your brand and category. If you already run a tracker we can take it over and onboard your history, keeping your audience definitions, segmentation and markets so your trends stay consistent. It replaces the tracker rather than running beside it, so there’s no “paying twice” and no conflicting numbers. (The demo uses synthetic data, clearly marked.)

It’s a hypothesis tool, and we’re precise about that. Respondents are synthesized from your workspace’s real survey data, never invented personas, and every question runs across three AI model families so no single vendor’s biases become the answer. Results come back as ranges, and a published validation against held-out human survey data decides what each cut may claim; anything unchecked is withheld and named. Use it to narrow the field in minutes, then validate the winner with real research. It never replaces fieldwork, and it never produces a brand-health number.

Setup is a short conversation, not a project. Most of the work is ours. The search-and-AI read is quick; a commissioned survey takes weeks (versus the months a tracker takes to stand up). For Impact, a spreadsheet of media and sales history is enough to begin.

Your data stays yours, encrypted in transit and at rest, including the sales data Impact ingests. Every brand gets its own isolated workspace, unreachable from another’s by construction: the application only resolves data for the workspace you’re in, and the database enforces the boundary again with row-level security, so even a coding mistake can’t return another client’s data. We’re glad to take your security or procurement team through the architecture before anything moves.

Yes. It’s a first-class shape, not an afterthought: every client brand gets its own workspace, kept cleanly separate, with its own evidence, signals and assistant. Exports are client-ready, so your team can drop them straight into a plan, a QBR or a pitch. Co-branded and white-label outputs are available on request. Talk to us about agency access.

Pricing depends on scope: which modules, how many markets, and how often you run. Tell us what you need and we’ll be straight about the cost; no surprises.

We’re early, and working with our first cohort of brands. Rather than borrow logos or invent numbers, the worked example uses a fictional brand on clearly-marked synthetic data, so what you see is the real instrument, honestly labelled. Ask us what we can show you.